Cultivated a refreshed image of the beloved-since-1961 French-made baby teether, Sophie la girafe. Retained the product’s modern relevance with a strong social media presence involving influencer “mommy influencer” partnerships, copy refresh and giveaway collaborations, resulting in an Instagram follower increase from 700 to 14k within a year and a half period.

 Led partnerships with “mommy influencers” to promote product through paid content or giveaways.